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Brazilian-American Mila Santos, A Look Into Her Remarkable Beauty and Social Media Dominance
Diversification in content creation is good, but when is more too much?
The competition to stay relevant and keep the fanbase engaged has pushed influencers to provide more than one type of content. For influencers like Mila Santos, the side of her that comes out as a professional model and fashion stylist has a specific segment of fans it entices. She has also made a name for herself as a successful actress in films like Sinners (2020). She is a travel vlogger who shares her travel experiences and adventures with travel enthusiasts. Mila also makes content as a lifestyle coach, touching on various motivational topics. If anything, Mila Santos has done a great deal in diversifying the content she shares on social media. This can be seen in her fanbase, which has 256k followers on Instagram and a lot more on other major social media platforms.
Learn More: Mila Santos exclusive content
Mila Santos taking photos in Brentwood, California
However, there is only so much that content can do when diversifying the type of content shared. The key problem here is the dilution of her identity. Take the case of Mila Santos; who perhaps her most successful kind of content that could have brought her to the limelight is a model. Suppose then her initial fanbase were fashion enthusiasts looking up to her for more runway videos and any other content related to fashion and modeling. With time, if she ventured into, say, traveling vlogging, it is not guaranteed that all her fans who followed her to see fashion-related content would be amused. Some will feel left out, and even though Vlogging would tap into another segment of the fanbase, there is a good chance that some will be lost.
Because vlogging about her travel experiences and tours, even when on modeling gigs, can reveal Mila’s personal life, it is fair to say that mixing these two would do more good than harm. However, a complication arises when the influencer introduces something new, such as a fitness advisor, and adds more and more. With time, she loses her original niche and identity. This can also affect her authenticity and the quality of the content she shares. Having to balance between this diverse and vastly different kind of content would mean she spends less time and effort on one area, thereby not giving her all.
What is certain is that diversification is good and far better than being one-dimensional. Still, there is a limit beyond which the influencer can become far worse than one-dimensional. For Mila Santos, that limit has not been attained, as seen in her persistent relevance.
